TAARE ZAMEEN PAR
“The day the stars come out to paint and play”
As the saying goes “extending one hand to help somebody has more value than joining two hands for prayer”
The famed project initiated by Kvrt 227 last year and hosted by 12 Tables from Kolkata celebrated the second consecutive year in a more grand and larger than life manner. This year we had invited 2000 underprivileged children from 40 schools and ngo’s from Kolkata and adjoining areas on the 8th of November at Swabhumi from 9 a.m. to 2 p.m.
The project took days of hard team work. The whole idea behind this project was to make the day special for these young underprivileged children and make them feel special. There was sitting drawing competition, art and craft work, tattoo making, face painting, music and games along with lunch. 65 corporate and business houses came forward generously with sponsorships to lend their support in making this event successful. We could see no hesitation in any of the sponsors in writing fat cheque amounts to us until we literally had to close down as we were falling short of space in the hoardings. Publicity was taken special care before the event to create the necessary PR as well as awareness throughout the city. The event organizing team left no space uncovered and payed special attention to minutest details in terms of decoration and other necessary arrangement.
The venue was decorated like a birthday function with lots of balloons, along with banners of sponsors everywhere. The stage had a beautiful backdrop of Taare Zameen Par logo. The whole floor was carpeted for a smooth seating for the kids. The event started with kids arriving in queues with their teachers holding the placards of their number codes along with “Swach Bharat Abhiyaan” stickers on their back. We had kept the cleaning drive in mind to spread the message of keeping the city clean and to support our Honorable Prime Minister’s message of Swach Bharat Abhiyaan. The children took a vow to keep their surroundings clean.
The kids were given their allotted areas according to the codes for seating. Once every kid was seated the event started on its scheduled time with the emcee and the guests of honor taking the stage. The children were given drawing papers with crayons and other drawing materials. The sit n draw competition was on its full swing as the 2000 bowed their heads giving an imagination to their brains and their fingers as what would they be drawing. After the competition got over everyone submitted their drawings for the judges to decide the winners. Till the judges could decide on to the winners the children and the teachers were given food coupons and other goodie bags. There were acrobats going on at one end of the venue and then live size puppets interacting and playing with the children. The corporates kept on coming one by one on stage to deliver their brief speeches and their happiness to be a part of such a mega project. Plain white canvases were kept at the venue for the corporates and the media to express their thoughts about the whole event.
The Victorians of 227 along with tablers from other table were spread around the venue and were seen constantly on their heels to make sure everything was going smooth. There was a press conference held in association with leading newspapers of the city that covered the entire event in detail.
The event was attended by the sponsors, tollywood stars, social workers, artists of national fame , Ladies circle India brand ambassador Richa Sharma, city based painters, heads of NGO’s and members of Round Table India. Tr. Suman Voora-National Vice president of Round Table India was also present.
Special thanks goes to Tr. Sahil Saharia the National Corporate Alliance Convenor and Tr Ashish Patwari without whom the sponsorships and event management would not have been possible. Special appreciation goes to Tr. Chetan Prakash our chairman under whose leadership the event became so successful.
LMF Tr. Chetan Prakash
LMF Tr Sai Madhukar Rathi (RT 213)
National Blog Committee Member
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